Donnelly, Jim. AMT offered some foreign car kits, but usually only if they were associated with U.S. car companies or a film favorite. They sought a contract to produce model kits based on the starships and other props seen in the series. 'Birds in the Hand. These promos often had wind-up motors which could not be seen through the shiny silver-tinted windows. Newcomer MPC (Model Products Corporation) entered the arena in 1964 with their Chevrolet Corvette kit, followed by 1965 promotionals of the Dodge car line. One fascinating article appearing in Ford Times (1961) chronicled the manufacturing process of AMT models. In addition, some of Ertl's plastic model truck kits were reissued under the AMT-Ertl brand. Slightly different were unassembled versions of the promo cars, like the AMT 1971 Ford Torino. Blodget, Larry. Such parts as hood ornaments, wheels, tires, and even windshield frames from delicate convertibles are available. Change ), You are commenting using your Facebook account. AMT produced promotional car models for quite some time, but eventually the market for these cooled off in the mid-1960s. It is important to remember that in the 1950s promotional models came first, followed by kit development. AMT is an agency for Actors, Models and Talents in Vienna and worldwide. AMT then, through the early 1960s, ruled supreme in the promotional (and kit) market rivaled only by Jo-Han. Some of these include models based on TV shows and movies, science fiction models, fire trucks, planes, bulldozers, trucks, NASCAR models and vans. 88–89). AMT worked most closely with Ford Motor Company and General Motors Corporation, but promo contracts among the model manufacturers seemed to alternate year to year (See Doty 2009a for a nice history of AMT's Ford Galaxie). AMT creates model kits honoring classic Detroit Steel. Aurora Plastics Corporation diversified, specializing in aircraft, TV, classic Universal Monsters & figure kits. Detroit's annual model changes required last minute alterations in model details and showroom displays had to be finished in advance of the actual cars reaching the dealerships (Anderson 2003). In the early 1990s AMT released brand new kits with new tooling for some of their older kits, such as the 1955 Chevrolet Bel Air, 1966 Ford Fairlane GT, 1958 Edsel Pacer, 1960 Ford Starliner and 1957 Chrysler 300. Many promotional models have survived intact for decades, whereas assembled kits tend to fall apart as the plastic cement deteriorates and small parts fall off, unless they were "solvent welded" with acetone or some other specific solvent for ABS. Beyond this, extras were not often built in, but there were occasional surprises like the button on the 1959 "Wide Track" Pontiacs which pushed the wheels inward toward the body to simulate how wide the new cars were (Doty 1999b, p. 87). You Might Need Another Shelf!. When the TV series Movin' On debuted in 1974, AMT made new versions of many of their truck kits with new features such as CB radios, dragfoilers and sometimes new engines. In addition, they also released a Chevrolet fire chief's car and a Chevrolet rescue van, the latter of which could be built in stock, custom, fire department or police department configurations. AMT, facing competition, decided to branch out with other themes and types of models to better compete. In an ironic turn that parallels other large companies, AMT now co-exists in the same organization alongside a revived MPC and Polar Lights. AMT was the most successful company in the mid-1950s to mold accurate plastic models in 1:25 scale and sell them to auto manufacturer dealerships, but it was not the first promotional automobile model maker. According to promo aficionado Clarence Young (accessed 2010), these car models were used to display factory car colors to prospective buyers. About 1958, SMP started what was to become the plastic modeling craze by introducing the “annual” kit, often with a 3-in-1 theme where the model could be built in stock, custom, or racing versions. 1953 Ford Victoria Coca Cola + Vending Machine 1:25 AMT Model Kit Bausatz AMT1146 NSA - Nationales Sicherheits-Amt: Roman 1966 NOVA STREET MACHINE by AMT 1966 NEW STREET MACHINE ; Beyond the Attic Door (English Edition) Deus ex Macchina XXL-Leseprobe: NSA - Nationales Sicherheits-Amt First Man In: Leading from the Front (English Edition) The Adoption Machine: The Dark History … Today, because of the high value of old promotional, friction and annual kit cars in 1:25 scale, a “cottage industry” boom has taken place. Commercial versions of AMT promos were marketed in retail toy and dime stores like Zayre and Murphy. Importantly, through the 1950s post World War II, plastic gradually became the primary material for the modeling and collecting hobby in the United States. ( Log Out / Aluminum Model Toys, commonly abbreviated as AMT, was a Troy, Michigan-based company that manufactured various pre-assembled plastic promotional models starting in 1948, when attorney West Gallogly, Sr. started it as a side business. In the early 1990s AMT released brand new kits with new tooling for some of their old favorites, such as the 1955 Chevrolet Bel Air, 1966 Ford Fairlane GT, 1958 Edsel Pacer, 1960 Ford Starliner and 1957 Chrysler 300. In 1978, Lesney Products & Co. Ltd., of England, the makers of Matchbox diecast vehicles, bought AMT and moved the company to Baltimore, Maryland, closing the Maple Road facility in Troy, Michigan. Script and emblem details were intricately molded into plastic bodies, grilles and wheels. Doty, Dennis. Included in the kit were additional street rod, drag racing, and land speed racing styling ideas, all suggested by Barris. Parts for these valuable old cars are being cast in high-quality resin and sold online by such vendors as The Modelhaus, R & R Resin and Star Models. By the early to mid-1960s, modeling had exploded in popularity and kit sales easily overcame that of promotionals. AMT, along with MPC and Jo-Han, continued to produce promotionals until the 1980s, but it was not the enterprise it once was. Wheels were one-piece plastic pressed onto the axles. They continued to release several other Star Trek kits, such as the 1:12 scale figure of Spock fighting a three-headed alien, a Romulan Bird Of Prey ship, a Starfleet Shuttlecraft, the Enterprise Bridge and the K-7 Space Station. The instructions included five pages devoted to “stylizing”, a practice of adding parts by using body putty and sanding which went beyond ordinary customizing. Lindberg rarely touched the promo market. These kits tended to cost about $5. Hoods did not open, there was no engine detail and no interiors on most models in the 1950s. Through the early 1950s Banthrico was the leader in metal promotional models. AMT was formally established in 1948 in Fort Wayne, Indiana by tool and die maker Jack Ferris. 2010. The kit lacked a sleeper cab, but there was a coupon that could be sent in along with ten cents to get it. For example, its early Dirt Hauler kit was merely a generic tractor-trailer with dumping trailer. SALE. Differences of retail friction models from the dealer promos were the lack of manufacturing paint schemes (they were simply molded in different colors, like many other promotionals) and usually had the addition of a friction motor located on the front axle, noticeable by the studded white vinyl gear that protruded around the axle (and through the oil pan)(see Gibson, p. 45). ( Log Out / Seats were often, but not always, part of the single bucket of the interior whereas they were usually separate parts in kits. AMT designed their own models but subcontracted the molding to several companies, including Continental Plastics in Fraser, Michigan. AMT's 1966 Enterprise model is one of the company's highest-selling kits (Kelly 2008, p.169). Thus, the annual promotional model was also offered in kit form as an extra sales benefit. Suitable for Ages 10 & Up. Of course, promotionals were simpler and had fewer parts than kits which were a later marketing ploy to enhance sales. Thus, SMP seems to have created the 3-in-1 annual kit and logo, not AMT. Early on, some cars, such as the 1953 Studebaker Commander promo, had the addition of acetate windows, while the friction powered model was windowless (Doty 2000b, p. 88). To fight back, AMT started offering kits for an even wider variety of machines and themes. However, the 1967 and 1969 XL were available as promos. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Telegram (Opens in new window), Click to email this to a friend (Opens in new window). They were sold as the Masterpiece Series and were nicely packaged in foam, including a Certificate of Authenticity, were beautifully finished and featured whitewall tires along with very detailed and authentically painted engines, suspensions and interiors, showing more detail than any promotional. Many of the old AMT truck kits can be found on auction sites like eBay, often commanding fairly high prices. Ostrander, Steve. 2000a. 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